I love discovering new eco-friendly and fair fashion labels from both the United States and all over the world, which support a fairer and cleaner world. Just like with food, it's increasingly important for brands to be transparent about their production processes. Here are our 6 new socially conscious fashion brand discoveries with classy, timeless and high-quality pieces. I've personally picked these brands to carry because I can't get enough of their chic yet responsible collections. Scroll through to read more about their story and ethical criteria. And enjoy a good feeling while shopping these brands!
Not Perfect Linen is run by the talented Simona Rimkiene. Operating with a small team and family factory in Lithuania (which is know for its linen!), Simona makes luxuriously soft, yet sustainable linen clothing and homewares such as dish towels and sheets. All the products are 100% linen - a natural, no-waste product made from the flax plant. By focusing solely on linen, NPL is able to create beautiful goods while causing little to no environmental harm. Another great thing about Not Perfect Linen is that they have created a sense of community through their goods because they use linen fabric made in small quantities by local manufacturers. At Not Perfect Linen, they make goods that involve years of learned skills, passion, commitment and sincerity.
2. Esby Apparel
I discovered Esby at market in August and I instantly became obsessed. Esby mixes its focus on modern, fashion-forward design with sustainable production processes. Plus, the label is not only designed, but also made in Austin, Texas. What I love about Esby is how they've elevated women's apparel by taking a menswear mentality; natural, timeless quality. Esby’s flattering jumpsuits and feminine linen blouses stick to an edited color palette of white, indigo, black, and tan.
When I discovered Hannah Jones and Jamie Frazier of Jamie and the Jones', I knew we'd struck gold, not just with the BEAUTIFUL garments they design and make in Nashville, Tennessee, but also with the women I got to know and work with! According to J+J, they strive to bring a fresh perspective to design by providing their customers with a new look into textile techniques, color, and collaboration. Their goal has always focused on the blend of quality and effortless beauty, packed into whimsical and wearable silhouettes that can be worn on any occasion.
I love supporting local brands, so when I met the team behind Groceries Apparel at market in August, I was instantly ecstatic. Not only are they produced right here in LA, but the line offers fashion basics that are comfortable, sexy, and made in a way that is kind to people, and good to the planet. Groceries Apparel's eco-basics are environmentally friendly and have that fashionable twist that stands apart from the crowd. Their clothing is made from 100% certified organic and recycled fabrics such as organic cotton, hemp, recycled fibers and closed-loop Tencil fabrics.
Rise Tunic - Coming Soon to Gingerly Witty!
5. Flynn Skye
Another California-based brand, Flynn Skye creates a variety of patterns, from long flowy maxis to floral crop tops. Named after the designer's free-spirited daughter and inspired by the seaside community of Venice, California, Flynn Skye clothing is about simplicity with an edge , from beachside freedom to daring downtown allure.
I met JungMaven's owner Rob because he's a neighbor and he just happened to walk into the store one day. I fell hard for their thick knits and comfy hemp-cotton blended tees. Plus, many of their styles are unisex, which is just an extra plus. What's great is that hemp cleans the air we breath, uses less water than other plants and nourishes the soil.